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Logos
Three files, three jobs.
The icon is for favicons, avatars and tight squares. The square logo is for profile images. The wide lockup is for headers, slides and anything with room to breathe.
Logos, colours, type, approved copy and who to email. If you're writing about us, listing us, or building something with our name on it, start here. If it's not on this page, ask before you make it up.
Links built to fit your page. Unfair Links matches backlinks to your page’s topic, market and language.
Two words, both capitalised. Use unfairlinks.com only for the web address. The logo wordmark is drawn lowercase — that’s artwork, not spelling. Tagline: Better links, matched to your page.
Use these as written. Pick the length that fits; don't add claims that aren't here.
Unfair Links matches backlinks to your page’s topic, market and language.
Unfair Links matches backlinks to a page’s topic, market and language, placing them on hand-built sites over real local businesses. It’s in private beta with agencies and SEOs.
Unfair Links builds backlinks that fit the page they point to. Every placement is matched to the target page’s topic, market and language, and sits on a hand-built site over a real local business — with its own theme, hosting and history, so nothing ties one site to the next. Buyers see the match and its score before they pay. Unfair Links is currently in private beta with agencies and SEOs, gathering data ahead of a public launch.
The icon is for favicons, avatars and tight squares. The square logo is for profile images. The wide lockup is for headers, slides and anything with room to breathe.
The chain on paper, cut from the original artwork. Send the 1024 when someone asks for a square app icon.
The interface palette is what the site is built from. The logo artwork uses its own slightly brighter red and warmer ink — use those only when you're redrawing the mark. Click any swatch to copy its hex.
Straight, specific, a little dry. We'd rather undersell than make a claim we can't stand behind.
“unfair” in ink, “links” in red. Don't recolour one half without the other.
Need a dark version, another crop, or a quote? Ask — don't improvise one.
